Claude and ChatGPT connector

Use SEOZilla from Claude and ChatGPT

Connect your AI assistant to your SEOZilla account and ask it, in plain language, to set up a site, choose content ideas, write and edit articles, publish them to your site and order syndication.

Everything the assistant does happens in your SEOZilla account, with the same pipeline, project settings, team roles and credits as the app. The assistant decides what to ask for; SEOZilla does the work.

Connector URL

https://www.seozilla.ai/api/mcp

Works with Claude (web, desktop and mobile), Claude Code, ChatGPT and other assistants that support remote MCP connectors with sign-in.

What it does

The connector gives your assistant a set of SEOZilla actions. You don’t call them yourself: ask for what you want and the assistant picks the right ones.

Set up a website

Create a project for a site. SEOZilla analyses it and finds content ideas, which you then choose from.

Content ideas

List ideas with their search volume and keyword difficulty, approve or unapprove them, schedule them, add your own and ask for more.

Write articles

Write an article from an idea through SEOZilla’s full pipeline, read articles, make small edits and send rewrites back through the pipeline.

Publish

Publish an article to your site or give it a publish date, using the CMS or API integration the project already has.

Content gaps

See which topics your site still needs and refresh them against the articles you have published.

Knowledge base

Search what SEOZilla knows about your business, add documents and re-scan your site.

Automation and usage

Check or change a project’s automation settings, see recent activity, and check your plan and credits.

Syndication

See the syndication tiers for a draft and order a placement on a partner site.

Requirements

  • A SEOZilla account. Reading your projects works on any plan. Making changes (approving ideas, writing, editing, publishing, ordering) needs a paid or trialing plan on the account that owns the project.
  • Credits work exactly as in the app. An article costs 10–25 credits depending on length (medium 15), each AI image 5, and a website analysis 15. Syndication is priced per tier; see Article Syndication. The assistant tells you the cost before anything that spends credits.
  • An AI assistant that supports remote MCP connectors with sign-in, such as Claude or ChatGPT.

How to connect

You connect by signing in to SEOZilla and approving the connection. API keys don’t work for the connector (they still work for the REST API).

Claude (web, desktop and mobile)

  1. Open Settings → Connectors and choose Add custom connector.
  2. Paste https://www.seozilla.ai/api/mcp as the URL and add it.
  3. Select Connect. Sign in to SEOZilla in the window that opens.
  4. Choose whether the assistant may also make changes, then select Approve.

A listing in Claude’s connector directory is on the way; until then, add it as a custom connector.

ChatGPT

Add a custom connector in ChatGPT’s settings with the same URL, then sign in to SEOZilla and approve it in the window that opens.

Claude Code

claude mcp add --transport http seozilla https://www.seozilla.ai/api/mcp

Then run /mcp in Claude Code, choose seozilla and sign in in your browser.

Permissions and confirmations

  • When you approve a connection you see what the assistant can read. Also allow changes lets it approve ideas, write and edit articles, change automation settings, publish and order. Leave it off for a read-only connection.
  • The assistant asks you before anything that spends credits, changes existing content, publishes or deletes.
  • Your role on each project still applies. Viewers can read, editors can change content, and publishing, setting publish dates and deleting need publisher access.
  • Features SEOZilla has switched off don’t appear in the assistant.

Articles and images

When the assistant writes an article from an idea, SEOZilla’s own pipeline does the work: research, writing, humanisation, internal links, and the hero image and inline images set in the project’s image settings. It takes a few minutes, and the assistant checks back until the draft is ready. The article stays a draft until it is published.

Small edits, such as a new title, meta description or a fixed sentence, are saved directly. When the assistant rewrites a larger part of an article, it sends its draft to SEOZilla, which runs it through the same pipeline and keeps the article’s existing images. The rewrite is charged like an article of its finished length. Every change keeps the previous version in the article’s history, where you can restore it.

The assistant can also replace an article’s hero image (5 credits). The previous image is kept in the article’s image history.

Publishing

  • Articles are published wherever the project already publishes: a connected CMS (such as WordPress, Shopify, Ghost or Webflow), the API integration your own site reads articles from, or both. A project with neither keeps its articles in SEOZilla.
  • Asked to publish, the assistant first shows where the article will go and changes nothing. It publishes only after you confirm.
  • It can also give an article a publish date, so it goes out automatically on that day. Scheduling needs publisher access.
  • SEOZilla can’t see your site, so to check an article is live, look at the page itself.

Syndication

Syndication places a draft on a partner site to earn a backlink. It never goes on your own site and is never automatic: a placement happens only when you order it.

To place a draft

  1. The assistant checks the options for the article: the tiers, what each costs your account, how many links each allows (two on the top three tiers, one on the two entry tiers) and the links in the article.
  2. You pick a tier. You can name one of the tier’s listed sites as a preference.
  3. If the article has more links than the tier allows, you choose which to keep. The others are unlinked (their text stays) and the previous text is kept in the article’s history.
  4. It orders only after you agree to the tier, the price and the links. The kept links are then locked.

For a published article

A published article can’t be placed, because that would be duplicate content. Instead the assistant creates a companion idea that links back to it, SEOZilla writes it as a draft, and that draft is ordered the same way.

After you order

Credits are charged when the order is placed and refunded in full if it can’t be placed. SEOZilla reviews each order and a team places it, typically within a few days, and the live URL appears in your orders. Orders can’t be cancelled from the assistant; contact support. More on the tiers: Article Syndication.

Example prompts

“Set up SEOZilla for example.com and show me the article ideas it found.”

The assistant creates the project (website analysis costs 15 credits, charged only if it finds ideas), waits for the analysis to finish and lists the ideas. Nothing is approved until you say which ones you want.

“Which of my approved ideas should I write next? Write the top one.”

It lists your approved ideas with search volume and difficulty, suggests one, tells you the credit cost and, once you agree, queues the article. It checks back until the draft is ready.

“Rewrite the introduction of my draft about home composting to be shorter and more direct.”

It reads the article and writes a new introduction. A small change is saved directly; a larger rewrite is sent back through SEOZilla’s pipeline, and the previous text stays in the article’s version history.

“Publish my latest draft to my site.”

It shows where the article would go (your connected CMS, your API integration, or both) and publishes only after you confirm.

“What syndication options do I have for my draft about winter tyres? Place it on the Growth tier and keep my two product links.”

It shows the tiers, prices and how many links each allows, then orders the Growth placement with the two links you chose once you agree to the price.

“Which content gaps does my site still have? Refresh them.”

It shows the current gaps and when they were last checked, then refreshes them: gaps your published articles now cover are retired with a reason, and new ones are added.

Disconnecting and your data

  • Disconnect an assistant at any time from Account → Connected apps in SEOZilla. It stops working at once.
  • Connections expire 180 days after you approve them; after that, sign in again to reconnect.
  • Removing the connector in Claude or ChatGPT also stops it being used.
  • SEOZilla receives only the requests the assistant makes, not your conversation. See the privacy policy for what we store and for how long.

Troubleshooting

“Needs a paid plan” (plan_required)

Making changes needs a paid or trialing plan on the account that owns the project. Reading still works. See pricing.

“Not enough credits” (insufficient_credits)

The action costs more credits than the account has left. The assistant says how many are needed and how many remain. Ask it for your usage, or top up in the app.

A feature is missing or switched off

Features SEOZilla has switched off don’t appear in the assistant. If the assistant reports that something is switched off, it isn’t available right now; contact support if you need it.

The assistant can’t make changes (permission_denied)

The connection was approved as read-only. Disconnect it and connect again with “Also allow changes” switched on. Your role on a project also applies: publishing, setting publish dates and deleting need publisher access.

“Couldn’t reach the MCP server”

Check the URL is exactly https://www.seozilla.ai/api/mcp and try again in a few minutes. If it keeps failing, email support with the error reference Claude shows (it starts with “ofid_”).

Sign-in keeps coming back

Sign in at www.seozilla.ai in the same browser first, then connect again, using the email address of your SEOZilla account. If you see a page saying sign-in is in private testing, your account doesn’t have access yet; contact support.

It’s working on the wrong project

A connection can reach every project your account can see. Name the site in your request (“in my example.com project”) or ask the assistant to list your projects first.

Still stuck? Email support@seozilla.ai with what you asked the assistant and the error it showed.

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