Case studies
Real results from real customers — with the state they started from and the honest timeline to the first results.
Blog dormant 5 years · position 15 and 42 clicks for its own category term · brand entity Google couldn’t pin down
How a habit-tracker app revived a 5-year-dormant blog (+330% impressions)
An established indie SaaS with loyal users, a dormant blog and a brand name that was a common English word. SEOZilla rebuilt the brand entity in Google + ChatGPT.
New domain, no authority · invisible on Google · never surfaced by ChatGPT, Claude or Gemini · every client from word of mouth
How Felipe Barba went from invisible to 10+ clients from ChatGPT, Claude & Gemini
A 1-person personal training business with no time for marketing. SEOZilla took a near-zero blog to 9× impressions and has routed 10+ inbound clients from ChatGPT, Claude and Gemini.
Both ran the same play. One saw results in 3 months, the other in 6.
The difference wasn't effort or budget — it was how much authority the site already had when it started. That single factor is the best predictor of how fast your own numbers will move.
Established site, existing authority
everyday.app's blog was dead, but its domain wasn't. Years of accumulated authority meant Google had something to re-rank rather than something to discover — so the curve bent within a quarter.
New site, authority built from zero
Felipe's domain was new and invisible in both Google and the AI assistants. Impressions climbed first; the first AI-referred client arrived at around month six — and 10+ have followed in the months since.
We waited to bring you results that stick
SEOZilla launched in September 2025. The team behind it has been doing SEO since 2005 — long enough to know that durable rankings don't show up in screenshots taken three weeks after launch.
For established sites, meaningful SEO movement takes at least three months. For new sites, or sites carrying technical baggage, the honest window is six to eighteen months. The two studies above are that rule playing out: everyday.app, an established site, saw its numbers move at three months; Felipe, on a brand-new domain, got his first AI-referred client at six.
So rather than cherry-pick best-week snapshots from our earliest customers, we waited. We let the platform serve hundreds of customers and publish tens of thousands of articles before opening this page. The numbers you see above aren't a moment in time — they're the kind of compounding, brand-rebuilding results that hold.
That's also why this collection is short for now. More stories are in the pipeline; they'll appear here as soon as the numbers behind them have been around long enough to be worth your time.
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